Beluga + Hart Print
Since 2014, Les bières Béluga has actively raised funds for the research and conservation of beluga whales in Quebec’s St. Lawrence River. For every beer sold, $0.11 goes towards the company’s goal of adopting Al, a 25-year-old male beluga in the region.
A dozen talented artists from the province of Quebec teamed up with Les bières Béluga and collaborator breweries to carry out the project. Hart Print was there to bring each can to life, thanks to our cutting-edge digital technology that seamlessly and accurately prints on digital cans, all the way up to the neck. The result? Each blank can became a canvas to them.
Congrats to all winning artists:
@gabadingdom,@spilledmalk, @waxheadart, @sandmandesign, @santerre_art, @crayonpapier, @mf.visualarts, @houseofpinkart, @romaincavelier, @jutattooinkarts, @jasonwasserman, @etienne_bonneville
This project scored GOLD at the 2024 MUSE Design Awards in the Packaging Design - Sustainable category. This international design competition recognizes excellent and original design work from across the globe, so we are mega honored. And take a look at that graceful statuette: isn’t she fire?!